Frequently asked questions
Before you write, here are some things people commonly ask.
How long does a typical project take?
It depends, but here are honest ranges for the most common projects:
- Website Copy Starter (3 pages)
- 2–3 weeks from kickoff
- Website Copy Standard (5 pages)
- 3–5 weeks
- Website Copy Full Site (6+ pages)
- 5–6 weeks, scoped after we talk
- Email Campaign
- 1–2 weeks for a short sequence, 2–4 weeks for a longer one
- Blog Post or Article
- 5–7 business days
- Editing
- Usually within a week
- Ghostwriting
- Varies, depending on the project
Can we start with something small before committing to a bigger project?
Yes, a small project is a low-risk way to see how we work together before committing to something bigger. Most of my ongoing clients started with something small and expanded from there.
What kinds of businesses do you work with?
Almost any industry. I’ve written for national food brands, private banks, universities, and small businesses in a dozen different sectors. What actually matters is whether the business has a story and voice worth surfacing. Most do, whether they realize it yet or not. If you care that your writing sounds like your business and not like every other business in your industry, we’re probably a fit.
What do you need from me to get started?
Not much. A conversation to talk through what you’re trying to accomplish and how you’d describe your business in your own words. Any materials you have — brand guidelines, past copy, marketing collateral, the actual products or services being written about — are helpful but not required. If you don’t have that stuff, we’ll figure it out together.
What if I don’t like the first draft?
That’s what the revision round is for. First drafts are a starting point, not a finished product — I don’t expect any client to fall in love with the first version, though I never complain when a client tells me they wouldn’t change a word. Send me the feedback, tell me what’s not landing, and I’ll rework it. If we still haven’t nailed it after a second round, we keep going (billed hourly at that point).
Do you also do graphic design?
No. I’ve worked with dozens of graphic designers over the years and appreciate what good design does for good writing, but I’m not a designer myself. If you need one, I’m happy to point you toward talented people I trust.
Are you accepting new clients right now?
Yes.