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A copywriting project has a few moving parts.

Here’s the order they happen in, so you know what you’re signing up for before you sign up.

  1. Step 1. You send the first email.

    Tell me what you need written, what your business does, and roughly when you need it. I’ll come back within a day or two with honest thoughts on whether I’m a good fit, a real ballpark on cost and timeline, and any questions I need answered before quoting more precisely.

  2. Step 2. We have a real conversation.

    Usually a 45–60 minute call. This is where I get to hear how you actually talk about your business — the way you’d describe it to a friend, not the way it shows up in the brochure your administrative assistant put together in 2009.

    It’s also where we get into the specifics: who you’re trying to reach, what you want them to do, what’s worked and what hasn’t, anything you’ve tried before that fell flat. This conversation is the foundation of everything I write for you, so we don’t skip it.

  3. Step 3. I send a project agreement and an invoice for the deposit.

    Once we’ve agreed on scope, I send a short written agreement covering what’s being delivered, when, and at what cost. Half the project cost is due to start — that’s how I know we’re really moving forward. (Retainers work differently; those are billed at the start of each month.)

  4. Step 4. I write the first draft.

    Depending on the project, this takes anywhere from a few days to a few weeks. You’ll know the timeline before we start. I work evenings and weekends, so you won’t hear from me daily — but I’ll send a check-in if anything comes up that I need your input on.

  5. Step 5. You review and send back consolidated feedback.

    One round of edits means one consolidated set of notes — not a string of one-off requests over two weeks. I’ll deliver a revised draft based on your feedback, and if you have more changes after that, we go through one more round.

  6. Step 6. Final delivery and final invoice.

    Once the copy is approved, I deliver it in a clean format you can use (usually Google Docs, but I can deliver in whatever format fits your workflow). The remaining 50% of the project cost is invoiced at this point. Once it’s paid, the copy is yours — full ownership, no further obligations to me.

Ready to start?

The first step is an email. Tell me what you need written, what your business does, and roughly when you need it.

Terms, deposits, and the revision policy are spelled out in the practical notes.